Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships in order to capture value in return. It is one of the primary components of business management and commerce. Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
Marketing can be defined as “the action or business of promoting and selling products or services, including market research and advertising.”
What is the purpose of Marketing?
Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. These are basic purpose of marketing:
- Capture Attention
- Educates prospects
- Convert
“The purpose of marketing is to generate revenue for a brand, company, or organization.”
Different Types of Marketing
Here are several types of marketing that are relevant today, some of which have discussed here:
1. Internet Marketing
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.
2. Search Engine Optimization
It is also known as SEO. This digital marketing method is the process of optimizing a website for visibility on search engines. The goal of employing this method is to create awareness and get potential customers to find and visit one’s website. The first page of Google is a profitable place for businesses. However, getting there doesn’t come easy. Companies have to optimize their websites and web content to get ranked on the first page of the SERPs.
3. Blog Marketing
Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. Shop bloggers for instance work on behalf of specific companies to promote their products and demonstrate their uses.
4. Social Media Marketing
Businesses employ this method to reach potential customers who already spend a great deal of their time on social media platforms. Great marketing on social media can help bring success to a business. It makes it easy for brands to interact with their customers and build a relationship. It can also help to drive leads and sales.
5. Print Marketing
Print marketing is a form of advertising that uses printed media, such as magazines, brochures, business cards, banners, direct mail postcards, or catalogs. Before digital marketing ever existed, print marketing ruled the advertising industry.
6. Video Marketing
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.