- Bira 91 was founded by Ankur Jain in 2015
- The Company will utilize funds to expand its footprint in India
Bira 91, a craft beer brand manufactured by B9 Beverages Pvt. Ltd, has raised $30 million in funding led by its existing investors – Sequoia India and Belgium-based investment firm Sofina. The company was founded by Ankur Jain in 2015.
The new round also saw participation from Sixth Sense Ventures – a Mumbai-based consumer-focused venture capital fund, Neoplux – a Korean private equity fund and several high reputation family offices.
The company will utilize these funds to expand its India footprint and consolidate its leadership position in the premium beer market in India.
In a media statement, Ankur Jain, Founder and CEO, Bira 91 said,
“We continue to grow our business in both existing and new markets. Our shares in several markets are now higher than five percent of overall beer, and more than 20 percent share of premium beer. Along with Boom, our other new launches of Bira 91 IPA with Pomelo and the Malabar Stout have been well received. 2020 is a key inflection point for the company where we expect to reach double-digit market shares in a number of states through the year.”
Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. Driven by a dynamic and energetic team of over 500 passionate beer lovers, the company now operates four breweries in India and has presence across nine countries. Bira 91 is backed by Sequoia Capital India and Sofina of Belgium. Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn’t take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st-century technology and its playful monkey mascot.